Fixing Climate Communications: How to move beyond narrow narratives to power durable progress

A Discussion with CLF and John Marshall

In recent years, we’ve witnessed “climate hushing” from leaders facing political headwinds. The research shows that's the wrong lesson. The question isn’t whether we should talk about climate change. It’s how.

New research from Potential Energy Coalition, supported by The Rockefeller Foundation and drawing on more than 83,000 people, finds that many of today's dominant climate narratives are too narrow and too easy to portray as expensive, disruptive, or disconnected from everyday life. As a result, they shrink support for climate progress rather than expand it.

John will share actionable and data-backed insights on how leaders and organizations can move people to support climate action by centering messaging on what is grounded in people’s everyday realities and priorities. 

Please bring your questions! This discussion will feature a Q&A.

Registration is required. Please contact [email protected] with any questions.

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For the past 60 years, Conservation Law Foundation has tackled the environmental challenges that others had declared too big, too tough, and simply impossible to solve. CLF protects New England’s environment for the benefit of all people. We use the law, science, and the market to create solutions that preserve our natural resources, build healthy communities, and sustain a vibrant economy. To learn more about CLF, please visit www.clf.org.

John Marshall is the founder and CEO of Potential Energy Coalition, a nonpartisan, nonprofit whose mission is to accelerate the energy transition by driving public demand for solutions. Leveraging deep analytics and
 creative storytelling, Potential Energy connects with people on a human level to tip the balance on the solutions that will dramatically accelerate the energy transition.

John is a marketing expert with more than 30 years of experience advising the leaders of Fortune 500 companies on branding, marketing, innovation and corporate strategy. Prior to founding Potential Energy, John served as the chief strategy and innovation officer at Lippincott, global head of strategy and analytics at the digital agency Digitas, president of the public education company The Princeton Review and partner with the consulting firm Oliver Wyman. John has worked with the senior leadership teams of clients such as CVS Health, 3M, Samsung, eBay, Bank of America, and Bain Capital in developing strategy and driving growth.

John is a frequent industry commentator and speaker, whose writing on climate change and marketing have appeared in the Harvard Business Review, New York Times, Washington Post, Wired and Fast Company.

CLF works to host events that are accessible to and inclusive of all attendees. If you require accommodations for this program, have questions about accessibility, or if you would like more information, please reach out to our events team at [email protected].

Yes! This event will be recorded. If you are unable to join us live, and would like to request a copy of the recording, please send an email to [email protected].

If you have any other questions, please contact our events team at [email protected].